top of page

Special Issue
On

The Future of Law & Business Management

Health and Employee Retention: The Mediating Role of HR Support

Authors' Name:

Kirt Vardhan Singh & Dr. Snigdha Singh

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

11 May 2025

Download

Assessing The Key Ethical Issues In the marketing of Pharmaceutical Product In the Uk

Authors' Name:

Ayush Kedia & Dr. Archana Sharma

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

6 May 2025

Download

Brand Loyalty in Age of Digital Disruption: Challenges and Strategies

Authors' Name:

Ashutosh Pandey & Dr. Azra Ishrat

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

5 May 2025

Download

A Study of the Increasing Role of Blockchain and Related Technologies in Talent Acquisition and Customer Data Management

Authors' Name:

Shaikh Iqtedar & Dr. Hitesh Kesarwani

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

5 May 2025

Download

IPR and Economic Growth: A Comparative Study of Patents, Copyrights, Trademarks, Trade Secrets, and GIs

Authors' Name:

Vishal Sonkar & Dr. Rahul Singh

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

IMPORTANCE OF BEHAVIOURAL FINANCE ON INVESTORS DECISION MAKING

Authors' Name:

Syed Usaid Hasan & Dr. Archana Sharma

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

The Dark Side of Chatgpt

Authors' Name:

Aveg Singh & Dr. Alpana Srivastava

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

A Study on Marketing Strategies of Fragrances Brands

Authors' Name:

Mohammad Asghar Ali Khan & Dr. Samarth Pande

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

The impact of AI on personalized marketing strategies and enhancing customer experience.

Authors' Name:

Eshita Khanna & Dr. Azra Ishrat

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

Sentimental analysis in the financial market and stock market

Authors' Name:

Siddharth Dev & Dr. Alpana Srivastava

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 May 2025

Download

The Role of Flexible Work Policies in Reducing Workplace Stress

Authors' Name:

Prarthana Samantray & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

2 May 2025

Download

Exploring The Impact of Influencer Marketing In Enhancing Sales Performance of Beauty And Skincare

Authors' Name:

Payal Srivastava & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

2 May 2025

Download

The Rise of Digital Wallets: Revolutionizing the E-Commerce Ecosystem

Authors' Name:

Mariyam Fatima & Dr. Manoj Paney

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

2 May 2025

Download

A Study on White Collar Offences in the Context of India

Authors' Name:

Dharmendra Yadav, Dr. Raman Bharadwaj & DR. Sharvari Vaidya

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

Emergence of electric vehicles in India : Boon or Bane

Authors' Name:

Akash Singh & Dr. Jayanti Srivastava

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

ECO-GAMIFICATION: USING GAMIFIED MARKETING TO DRIVE SUSTAINABLE CONSUMER BEHAVIOR

Authors' Name:

Unnati Jaiswal & Dr. Prof. Nimish Gupta

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

FOSTERING BRAND LOYALTY IN ECO- FRIENDLY STARTUPS

Authors' Name:

Priti Kumari Singh & Dr. Prof. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

To ASSESS THE CHALLENGES AND BARRIERS IN USE OF TECHNOLOGY FOR HR FUNCTIONING

Authors' Name:

Aditya Kumar Gupta & Dr. Archana Sharma

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

The Role of Artificial Intelligence in Enhancing Marketing Automation and Campaign Optimization

Authors' Name:

Shivam Kirti &Dr. Charu Bisaria

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

28 April 2025

Download

The Impact Of Digital Marketing On Consumer Behavior and Mindset

Authors' Name:

Gaurav Singh & Dr. Archana Sharma

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

25 April 2025

Download

Code on Wages, 2019: A Review of Its Implications and Implementation

Authors' Name:

Shruti Agarwal & Dr. Jayanti Srivastava

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

25 April 2025

Download

The Influence of Social Media on Brand Image: A case study of Mamaearth

Authors' Name:

Vidhi Singh & Dr. Alka Singh Bhatt

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

25 April 2025

Download

Role of Leadership Qualities in Organizational Performance

Authors' Name:

Ishani Shaswat & Dr. Alpana Srivastava

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

25 April 2025

Download

Buying Behaviour Impact of Green Marketing in Companies (With Special Reference To Eco Friendly Packaging And Consumer Behavior)

Authors' Name:

Tanishka Kesarwani & Dr. Nimish Gupta

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

The Role of Influencer Marketing in Shaping Consumer Decisions of Beauty And Skincare Products

Authors' Name:

Simran Srivastava & Dr. Manoj Pandey

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

Empowering Women in the Gig Economy: A Study of Gender-Specific Challenges and Opportunities for Women Workers

Authors' Name:

Shifali Singh & Dr. Manoj Pandey

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

The Impact of Digital Payment Systems (E.G., UPI) on Cash Transactions in India

Authors' Name:

Manisha Kumari & Dr. Charu Bisaria

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

The Role of Eco-Friendly Packaging in Enhancing Brand Loyalty

Authors' Name:

Anurag Singh & Dr. Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

Multilingual Social Media Marketing: Engaging with Customers in Multiple Languages

Authors' Name:

Adarsh Yadav & Dr. Azra Ishrat

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

To Study and Analyze Consumer Buying Behaviour with Reference to Real Estate Properties

Authors' Name:

Mohd Ahmad & Dr. Samarth Pandey

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

Role of Artificial Intelligence in Financial Decision Making of Automobile Industry

Authors' Name:

Cherith Pasupulati & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

22 April 2025

Download

Evaluating the Impact of Reverse Logistics Practices on Customer Perception and Brand Loyalty in E-commerce

Authors' Name:

Ms. Diya Rastogi & Dr. Charu Bisaria

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 April 2025

Download

Strategies for Building Brand Loyalty in the Food Grain Industry

Authors' Name:

Shubh Garg & Dr. Samarth Pandey

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 April 2025

Download

A Comparative Study on Investment Predictive Methods: Fundamental Vs Technical Analysis in Private Sector Banks

Authors' Name:

Saanvi Rastogi & Dr. Richa Raghuvanshi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 April 2025

Download

Impact of Fintech on Financial Inclusion and Economic Development

Authors' Name:

Akriti Bajpai & Dr. Manoj Pandey

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 April 2025

Download

To Analyse the Impact of Blockchain Technology in Healthcare Sector

Authors' Name:

Vartika Mishra & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

Dark Patterns in Digital Financial Services: Consumer Impact from a Financial and
Technological Perspective

Authors' Name:

Priyesh Singh & Dr. Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

Digital Transformation And Its Impact On
Operations: Transforming Operations
Management With AI

Authors' Name:

Swapnil Deep & Dr. Nimish Gupta

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

UPI Vs Traditional Payment Methods: A Technological Comparison

Authors' Name:

Disha Verma & Dr. Azra Ishrat

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

The Influence Of Social Media Marketing On
Apparel Brands’ Customers’ Satisfaction
(Perceived Value)

Authors' Name:

Muskan Batra & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

Gamification In Marketing: Enhancing User Engagement
Through Playful Experience

Authors' Name:

Abhishek Tiwari & Dr. Nimish Gupta

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

Study on Buying Behavior of Customers towards Branded and
Non- Branded Jewellery With Reference To Uttar Pradesh

Authors' Name:

Utkarsh Gupta & Dr. Snigdha Singh

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

8 April 2025

Download

Legal Implications of Science and Technology's
Impact on the Environment in India

Authors' Name:

Priyanka Sethi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

4 July 2025

Download

Financial analysis and valuation of Nykaa

Authors' Name:

Akansha Singh & Prof (Dr.) Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

23 March 2025

Download

To Understand the Primary Factors Motivating Youth to Adopt Digital Wallets

Authors' Name:

Shivangi Singh & Prof (Dr.) Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

23 March 2025

Download

Challenges and Survival Strategies of Swiggy Workers in the Evolving Gig Economy

Authors' Name:

Sneha Agarwal & Dr. Alpana Srivastav

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

23 March 2025

Download

The Analyses of the Success And Failure of Important IPOS In the Last Year

Authors' Name:

Diya Sonker & Dr. Himanshu Rastogi

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

19 March 2025

Download

Comparative Analysis of Industrial Relations Practices In Public vs Private Sector Industries

Authors' Name:

Ayushi Srivastav & Dr. Alpana Srivastav

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

19 March 2025

Download

Analysing Competitive Positioning of Fintech Startups Against Traditional Financial Institutes

Authors' Name:

Hena Khan & Dr. Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

19 March 2025

Download

Impact of Effective Advertisement and Branding on the Success of Retail Businesses

Authors' Name:

Ayushi Joshi & Dr. Alpana Srivastav

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 March 2025

Download

The Impact of Programmatic Advertising on Consumer Behavior: A Case Study on Google

Authors' Name:

Aman Sahu & Dr. Alka Singh Bhatt

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 March 2025

Download

Examining Artificial Intelligence’s Potential In Consumer Behavior Analysis And Predictive Marketing

Authors' Name:

Annshoolika & Dr. Nimish Gupta

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 March 2025

Download

AI-Driven Financial Inclusion And Risk Management In FinTech

Authors' Name:

Yatharth Vijay Singh Yadav & Dr. Hitesh Kesarwani

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 March 2025

Download

The Impact of Emotional Intelligence on Employee Retention

Authors' Name:

Suhani Singh & Dr Shailja Dixit

Year: 

2025

| Volume:

1

| Issue:

1

Publication Date:

18 March 2025

Download
SVAJRS Helpdesk Graphics (5).png
bottom of page