A Study of Impact of Social Media on Market Expansion and Growth of SMEs In India
- Aug 9, 2023
- 1 min read
Updated: 6 days ago
Dr. Seema Agnihotri
Abstract
Social media has emerged as a powerful tool for businesses, especially small and medium enterprises in expanding their market reach and enhancing growth. This study examines the impact of social media platforms on the market expansion and overall development of SMEs, in India, with the rapid growth of digital technologies platforms such as Facebook, Instagram and LinkedIn have enabled SMEs, is to connect directly with customers, promote their products and build brand awareness at a relatively low cost. The research highlights how social media marketing helps SMEs overcome traditional barriers such as limited budgets and restricted geographical reach. It also explores the role of customer engagement online advertising and digital communication in increasing sales and improving business performance. Further mor the study identifies ki challenges faced by SMEs, including lack of technical knowledge, data security concerns and high competition in the digital space.
Keywords
social media, economy, digital media, geography, business, communication, technology
Jan-july 2023, Volume 1
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